Off Page SEO – When embarking on website optimization work, you will be confused with a forest of jobs, including optimization work outside the website that not everyone knows what to do when optimizing.

If you do not know what Off Page SEO is, or what Off-Page SEO is to do or you need an Off Page SEO guide, the following article will surely answer all your questions.

What is Off-Page SEO?

“Off-Page SEO” (also known as “Off-Site SEO”) refers to actions taken outside of your own website to impact your rankings in search engine results pages. (SERPs).

Along with On-Page SEO, these include some of the elements of basic SEO that help a website rank among the 200 factors.

Optimizing with off-site ranking factors involves improving search engines and users’ perception of a website’s popularity, relevance, reliability, and authority.

This is done by other reputable places on the Internet (pages, websites, people, etc.) that link to or promote your site and effectively “verify” the quality of the content. your.

Off-site SEO includes two main jobs: link building to increase the popularity of the website and directing potential traffic to the website. As a result, the site is well-reviewed by Google and has a high ranking when searched.

What are Backlinks?

A backlink is a link from one page to another. A backlink is created in 2 parts:

  • Anchor text: is the display part of the link on the web page.
  • URL: is the address of the landing page (Landing Page). When you click on the anchor text, you will be redirected to this page. Example: <a href=”https://dazaidigital.com/ca/”>Off Page SEO Services in Canada</a>

In the online environment, the link is the lifeblood, the path to success. More than 50% of Google’s ranking criteria are based on this factor. Google uses the following factors: quantity and quality of links to | the website to determine its ranking. The more links pointing to you, the more famous you are, and the higher the value.

On a website, the links from outside are called Inbound Links (IN links). Links that go out of the website are called Outbound links (OUT links).

Today, two-way links are no longer as valuable as they used to be because SEOers abuse link exchange too much. To increase quality, you should use 1-way linking.

What are Backlinks - Off Page SEO

Backlinks are divided into 2 types:

Internal link (internal link is the link between pages on the same website. Internal link or internal link is very important.

It makes it easy for users to navigate the website. If a website has a lot of links from pages within the website pointing to, Google will consider this to be an important page in the website.

Pages with links from the homepage (level 1) are ranked higher than those without links from the homepage (level 2 onwards).

Internal links can be created by: menus, categories, tags, banners, footers, breadcrumbs, and inside the content of each article.

Some notes when building internal links:

  • Links generated by Javascript have no SEO value
  • Robot cannot access the link inside flash
  • Do not put too many links on a page, should be less than 100 links, including internal and external links.
  • Anchor text contains keywords, avoid using meaningless words, like “click here”, “click here”

In addition, you need to make sure that when customers click on your website logo, they are taken back to the homepage. On the website, all the pages must be linked together so that the robot can find the pages deeper into the website to index.

Backlinks are divided into 2 types - off page seo
External Link (external link)

An External Link (external link) is a link that points from outside the website. External links have more impact on SEO than internal links, which is the main factor that creates value for the website.

Each link is like a conduit that transmits the value of the source page to the destination page. Note: you should not put links on your website to SPAM websites, violent content, contain CRACK, SEX software, have been penalized by Google, and the website does not exist. You should periodically check for not found links on your website.

Some other concepts you need to know about linking:

What is link popularity?

The more popular a website is (more links from many websites), the higher it’s ranking on Google is called link popularity.

What is link baiting?

Link baiting is a technique of increasing the number of backlinks by creating engaging content. The online community will share and spread naturally, through which the number of links pointing to the website will increase. The link is used to pass the value of the source page to the destination page.

If there are multiple links going off a page, the value will be divided equally among each link. For example, the source page has a value of 5 and has 10 outgoing links. Then, each link will have a value of 5/10 = 0.5 (the number is relative because the link above has a higher value than the link below).

If Google sees your site being referred from high-quality, high-ranking sites, it will assume your site has similar authority.

The best way to get a lot of good links is to provide high-quality content that is useful to users and add new articles regularly (periodically).

Next, you should link to reputable websites in the same field but not competitors, both to increase the number of quality links and to share customers with each other completely free.

Check the number of IN and OUT links

The quantity and quality of outbound links affect the value of a website. Each outbound link is your introduction to the destination website.

If you refer people who are not reputable, Google will assume you will too. Outbound link control is your own initiative, this responsibility belongs to you. You need to optimize the outbound links on each website according to the following criteria:

  • The total number of outbound links should not exceed 100
  • The number of internal outbound links must be greater than the number of outbound links.
  • Do not link to websites or files that do not exist
  • Do not link to poor-quality websites
  • Use links with the rel=”nofollow” attribute to avoid damage to your reputation

To count the number of outbound links, you use the SEOQuake tool with the site to be checked, dazaidigital.com

  • You visit a website that needs to count the number of outgoing links
  • Looking to the right of the SEOQuake toolbar, you will see internal - external links internal-external links that which means 50 internal links (Internal links) and 2 external links (External links). You can click on each number to see a list of links.

The number of outbound links does not reduce the value of the source page. But if there are too many outbound links, the site will lose credibility. I temporarily call it an “abuse of trust”.

Each incoming link corresponds to a string that pulls the landing page to a higher ranking. The greater the value of the link, the higher the number of links, and the higher the landing page rank.

Often the incoming links only increase the value of the landing page. But if there are a lot of bad websites that link to, that will be a problem. Your site will lose credibility and drop in rankings.

To know how many incoming links are, from what sources, links are placed on text or images… you can use tools like: Google.com/webmaster/tools, ahrefs.com, opensiteexplorer.org, etc.

Are backlinks still valid?

“Backlink is over, now it’s the time of Content, Google loves content more”. His friend had heard these and similar sentences many times. But is that true?

Wondering why Google has a Penguin algorithm to penalize bad backlinks? Very simple: because backlinks are a major ranking factor and invalid backlinks will be removed.

Why does Google still attach importance to the link factor? Why doesn’t it switch to: user engagement and social signals?

User engagement: Google could find a way to measure user engagement per search result, but there are still a lot of limitations.

Social signals: Google cannot depend on signals from third parties operated by their competitors ( obviously Google and Facebook are not friends).

So why are backlinks so valuable?

1. Getting good backlinks requires you to take the time to do the linking. This may not be a huge investment, but the effort is more than inserting a backlink on a social media post.

2. When you insert a backlink, you are confirming your website’s relationship with the website you are linking to. This backlink exists for a long period of time.

In contrast, backlinks in a social media post will disappear from the user’s eyes after just a few days.

3. And more importantly: When you insert a backlink to your website, users can click on it to go to another page.

The link then acts as an introduction. Now and in the future, backlinks are still one of the most important factors for search engine ranking.

More importantly, they are quality backlinks, so instead of spamming, going to irrelevant backlinks, poor quality backlinks…

Let’s go for really quality backlinks at this point. Because quality is much more than quantity!

What is Google Pagerank?

Pagerank (PR): is Google’s measure of the popularity (popularity) of a website, based on the quantity and quality of the links pointing to it.

This is the name of a link analysis algorithm named after Larry Page, one of the two founders of Google.

Currently, Google does not need to use Pagerank as an important factor to rank websites, Pagerank is calculated on each page, has a value from 0 to 10, and is updated by Google every 3 months or maybe longer.

In which PR N/A (no PR yet) is a new, unpopular website, the larger the Pagerank, the higher the site’s ranking, and the greater the value of the outbound link.

A website with a high Pagerank index will bring impression, and trust to visitors, this is especially meaningful for e-commerce business websites, Pagerank is hosted by Google on the server along with other information on the website.

What is Moz Rank?

MozRank (MR) is also a measure of a website’s popularity, as measured by Moz.com, and is completely independent of Google Pagerank.

It reflects the importance of the website on the Internet. The value of MozRank depends on the number and quality of links pointing to the site.

The higher the quality of the incoming links, the higher the MozRank value. MozRank (as well as Pagerank) is calculated using a logarithmic function. It has a value between 0 – 10. You can view the MozRank value using the MozBar tool (Moz.com/seo-toolbar) or Open Site Explorer (OpenSiteExplorer.org).

Since both Pagerank and Moz rank uses a very narrow scale of 10 units, in practice, many websites have the same PR or MR parameters but have different values.

Therefore, you should refer to two other parameters of Moz, which are site authority (PA – Page Authority) and domain authority (DA – Domain Authority) with a scale of 100.

Page Authority measures the authority of a website, while DA assesses the authority of the entire website. Success on the Internet is not in quantity but in quality: articles and links.

10 ways to put backlinks effectively.

Google mainly relies on links to decide the ranking of web pages. The more links pointing to you, the more “relationship” you have and the higher the ranking will be.

When building links, it is important that you generate quality links. Massive link building that doesn’t care about quality just wastes your time and risks a lot.

5 criteria to evaluate link quality

1. Websites with related content (same field)

Search engines analyze content to determine the topic of each web page. Links from pages on the same topic as the landing page will be ranked higher than other links.

Too many links from off-topic sites are considered excessive, unnatural link building, and can be penalized.

2. Reputation of the website and domain name where the link is located

a. Reputable websites often have a large number of customers
b. You get more attention, a better brand and reputation
c. Long-lived links help maintain site rankings.

3. Where to place the link on the website

d. In-article links are better than external links
e. Links in content are better than in comments.

4. Number of outbound links on the site

f. The more outbound links, the lower the quality of each link g. For a site that has many links pointing to another page only the first 1 link is valid (equivalent to 1 link).

5. Content quality and visitors of the linking site

h. Websites with stricter content control, the better the quality
i. Websites with serious content have quality customers.

You can see the authority of a website using Google PageRank (Check your site PageRank at http://prChecker.info) or MozRank (view with MozBar tool – moz.com/seo-toolbar).

What is easy to get is quickly lost. The easier the links are to build, the lower the value. If there is value, it is also short-lived.

Here are 10 effective ways to build backlinks

  1. Build valuable content: articles, images, videos, infographics… then share the article on social networks: Facebook, Twitter, Instagram…
  2. Create knowledge-sharing blogs and put links to websites.
  3. Post on other people’s blogs or websites
  4. Post PR articles in reputable online newspapers with links. Many tabloids will automatically copy the article, you will get more links naturally.
  5. Put the link in the signature when joining the forums, then post new articles or comment on the available topics.
  6. Comment on the same topic blog with the link.
  7. Put a link in the bio of the social media accounts you join such as Twitter, Facebook, YouTube, Blog…
  8. Put the link in the description when sharing videos on YouTube, and images on Pinterest.
  9. Exchange links with partners, and suppliers.
  10. Use OpenSiteExplorer.org or Ahrefs.com to check your competitors’ link placement sources. Nowadays social networks have become popular with many people.

However, in the United States, there are 3 major social networks that you should pay attention to Facebook, Instagram, and Twitter. The number of American people participating in these 3 social networks is very large.

It is a condition for us to promote the website, create virality and increase traffic to the website from social networks. This is an important factor because Google values ​​links and visitors from social networks very highly.

Having lots of quality links back to your website is one of the most important things for a website to rank high.

A website with too many links but unattractive content will only increase in rankings for a short time and then quickly fade into oblivion.

Growing too many incoming links in a short period of time can cause a site’s ranking to drop or be removed from the index altogether.

Remember: OR LINK is better than OR LINK!

What is Anchor Text?

You met this concept in the introduction to “What is a Backlink?”. When building links, in addition to the factors of authority and content relevance, the proper use of Anchor Text will help increase the value of the landing page.

Anchor Text (roughly translated as “anchor text”) is the visible part of a link on a web page. I take an example HTML code of a link: <a href=”https://www.harvard.edu/”>harvard university</a>.

When displayed on the web page, you will see a link that looks like Harvard University. Where “harvard university” is the anchor text of the link.

If you treat each link as a referral, then the anchor text is the introduction, which is what the web page says about your site. Search engines use this factor to gauge what you’re “famous” for.

Rule 1: Anchor Text must contain keywords.

If you want your site to rank high for the word “Condo then build lots of links with the Apartment anchor text.

However, there is a law of nature, when many people talk about you, they may say the same thing, but never 100%. Therefore, if the majority of links have the same anchor text, this is a sign of unnaturalness and can be penalized by Google.

Rule 2: Anchor Text must be natural

Today, anchor texts that coincide with keywords are losing value, and anchor texts containing keywords are gaining value. When building links, you need to diversify the anchor text as well.

Here are a few options you can choose to use for anchor text:

No Anchor Text For example Ratio
1 Main keyword Domain 20%
2 Secondary keywords Brand domain name 18%
3 Trademark DAZAI Digital 18%
4 Keyword + brand seo service stouffville 18%
5 Site title Local SEO Company Stouffville 10%
6 URL – Website address https://dazaidigital.com/ca/local-seo-company-stouffville-on/ 10%
7 Generic word Home page, click here… 6%

Anchor texts that contain generic terms unrelated to the content don’t add value to the landing page, but they help the links look more natural.

For websites that have optimized content, both the title and the URL contain keywords. As a result, links with anchor text as titles or URLs look so natural that they are always very valuable.

What is No Follow?

Factors that determine a website’s Google Pagerank include the number and quality of links. However, not all links coming out of a website are of equal value.

By default the links are Rel DoFollow. It is used to notify (inform the Robot to follow this link to the landing page.

If you link to a bad website (sexy, spam…) or to a website that has been penalized by Google, your site will lose points and be downgraded.

The rel=”nofollow” attribute is a way for you to notify the Robot not to follow this link to the landing page. Then, the link will not act as an introduction to Google, but it is just a link for the user.

nofollow link example
Nofollow ref example

For example: <a href=”https://dazaidigital.com/” rel=”nofollow”>DAZAI Digital</a>

In addition to using the rel=”nofollow” attribute in the <a> tag, you can use the META robots tag to set nofollow for all links present in the site: <META name=”robots” content=”index” , nofollow” />

Rel Nofollow links will not pass value to the landing page. However, in some ways it is still worth increasing the popularity and source of traffic for the landing page.

On some forums and blogs, to avoid SPAM of links that reduce website reputation, forum owners often automatically put nofollow on links in members’ posts.

When should the rel nofollow attribute be used?

  • Don’t want to share value for less important pages.
  • Exchange links with an untrusted website.
  • Your site has too many outgoing links.
  • Prevent SPAM from linking in the comments section at the bottom of the article.
  • Do not want to be affected if the landing page is infected with a virus, or is penalized.

How to check link is dofollow or nofollow?

Method 1: Check by viewing the HTML source code (press CTRL+U).

Method 2: Using SEOQuake software: Turn on SEOQuake and visit the website to be checked, if there is a dash between the anchor text (eg Google), it is a nofollow link.

So you already know how to choose friends to play with. Use nofollow links to pages that you don’t want to pass value to, or simply have too much value, you don’t need to pass more on, like: Google.com, Facebook.com, etc.

Building a satellite system using Blog

Blogs are a great source of link generation and traffic. You can post, and comment on other people’s blogs as well as create hundreds of your own blogs to make satellites.

Find articles on a certain topic to comment on

Example: I want to find articles on the topic of beauty on blogspot.com. Then, I will search on Google with the following keyword [ site:blogspot.com “beauty” ]. There are 274,000 results (articles) and I just click on each result, skim through, then leave a comment, and don’t forget to “install” a link
to the website.

You can subscribe to the blog to receive notifications when there are new posts. Commenting at the time of posting will help you have a better and closer relationship with the blog owner.

To find where to put links on blogs, you use some other syntax below:

  • inurl:blog “keyword” => find blog posts that contain keywords.
  • inurl:blog “keyword” + “post a comment” => find posts that allow comments.
  • inurl:blog “keyword” – “comments closed” => find articles, contain keywords, exclude blogs that do not allow comments.

The most standard structure for me to find the most suitable blog is:

  • inurl:blog “từ khóa “+ “post a comment” – “comments closed”.

You can comment on other people’s blog posts with a link to your website.

But remember not to be a link spammer. Blog owners can delete your comments if they find it inappropriate.

Google can easily spot if you’re spamming comments that are the same or just contain the same link.

Besides visiting other people’s blogs, sometimes competitors’ blogs, you should also create hundreds of blogs for SEO yourself.

Owning your own blog will help you be more proactive, but requires you to spend money and manpower to take care of them.

Based on the keyword analysis table, you choose a few main keywords to build a blog. Each keyword is 1 blog.

On each blog, you share articles related to keywords. There are many platforms that allow you to create your own blog.

You should choose a reputable blog with a large number of articles, such as: blogger.com, wordpress.com, blog.com … Usually, your blog will have an address as a subdomain.

For example: dazaidigital .blogspot.com
Google considers subdomains to be part of the domain. So your blog inherits the authority of the original domain name.

Blog posts will easily achieve high rankings on Google. On each blog, you can place the link in the right or left sidebar) or at the bottom of the blog and in each article. Links placed over text or images.

Note: if you copy the article from another website or copy it from WORD, you absolutely do not paste it right into the window.

Because it will bring in a lot of HTML content that you cannot control. Instead, you should use the following simple trick: paste it into NOTEPAD, then copy it from notepad into your post editor.

In each blog post, you put a link pointing to the website that is doing SEO. The article needs to have at least one image with relevant content to attract users and Google.

If the blog post has a lot of viewers and has external links pointing to it, its value will increase and the links on it will be better.

So, after you post to the blog, share it on Facebook and other social networks. You should also maintain the frequency of blog posts, about 1-2 posts per week. I really like the function to schedule posts on Blogger.

It allows me to pre-compose multiple posts and automatically posts them at a predetermined time (date, time). I can travel for a whole month and still post on time.

Social signals

Signals are signals about us on the Internet that help Google believes we are a big brand.

Social Signals are the number of users sharing your website URL on social networking sites like Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.

In a completely natural way, the process of developing a website and content will be: 1. Prepare content (images, articles, videos, …) to be marketed. 2. Announcements on websites and social networks to attract attention, readers will discuss and share on their personal pages. 3. When there is enough interest, with a certain coverage, other websites start writing articles and linking to that content.

Social Signals
Social signals

When you have attractive content on your website, what you do is notify others and get organic and widely shared traffic, and thereby giving you more visits or getting referral backlinks from other bloggers, webmasters, and from those backlinks, you continue to get more followers, more shares.

Are Social Signals Really Effective?

After a period of testing, we all realized that social signals are easy to fake and a lot of webmasters take advantage of this to change search results unnaturally, so Google has almost removed it. from the criteria for evaluating a website.

In 2014, when Google first announced that they were using Social Signals as an SEO signal, SEOer immediately noticed that Social Signals had a huge impact on keyword rankings.

Currently, social signals are used for the purpose of finding traffic and validating the number of backlinks pointing to the website.

Google still considers Social Signals as an SEO signals, but it’s not that important when it comes to keyword ranking. In addition, Social Signals also help you get out of the sandbox quickly.

How to earn Shares?

Method 1: Put social sharing buttons on the website

Method 2: Install the SHARE button to receive offers or view content

Method 3: Facebook advertising – you still need to have attractive marketing content, but it is essential What you do now is that you need to pay to run ads on Facebook, you will receive shares and likes from real users who are interested in products and marketing content. Method 4: Pay for Social Signals service.

6 Steps to SEO with forum seeding

Forum (forum) is a place where people can exchange, discuss, and express opinions on certain issues.

Discussion topics are kept as web pages. To create or reply to a thread, you must register to become a member.

Forums are a huge source of links that you can tap into. The first important thing to do is to choose the appropriate forums, in the same field.

Below I introduce to you some commands to help you find forums in the field of “beauty”.

  • forum “beauty”
  • inurl:forum “beauty”
  • inurl:diendan beauty
  • inurl:showthread.php “beautify”
  • inurl:viewtopic.php “beauty”
  • inurl:viewtopic.php site:.vn “beauty”
  • inurl:viewtopic.php site:domain “beauty”

Some notes when choosing a forum to place links

  • Should choose forums that allow Google to read profiles (can be viewed in personal profiles without having to log in), allow signatures, and put links in signatures. The links in the article that are not logged in still appear.
  • Put links in profiles, signatures, and in posts.
  • Content articles related to keywords are doing SEO.
  • Home page Pagerank as high as possible should choose PR >= 3.

Most forums use some kind of vBulletin source code. So as long as you know how to operate on a forum, it can be applied in many places.

Because of using the same source code, this is a favorable condition for the appearance of many software that automatically post on the forum. Google has discovered this and it is very
wary of links from forums.

Some manifestations of link spam on the forum:

The number of links from the forum spiked in a short time

The title and content are the same between posts

Same account name is on the forums

Many posts go unanswered…

Automated post spamming can be easily detected by forum owners. Your account may be locked and all posts will be lost. In addition, links from forums will depreciate quickly because new posts are constantly being updated, so older posts will be pushed further down.

3 forum link-building strategies:

  1. Link in profile: In the personal information editing section, you put the link to the website homepage in the home page section.
  2. “UP” an article: Every time an article is pushed out of the homepage, you can use an account to reply to it back to the homepage .. Maintaining a link from the homepage will help the article. Writes continue to receive Pagerank values, traffic, and new replies.
  3. Put the link in the signature: This is a commonly used tactic. Some people think that just creating an account, posting a topic (or a comment), and dropping a URL is enough.

But not! Most of these links will be removed within 5 minutes. It is recommended to put backlinks in the signature because of the following 2 benefits:

  • No need to insert a link every time you post or reply, saving you time.
  • Links can be changed at any time. Signatures on published articles are automatically updated.

What is Forum Seeding?

Forum Seeding (or Online Seeding) is a popular form of marketing on the Internet today. It includes seeding on forums and online communities for the purpose of conveying a message that is beneficial to the brand.

Forum Seeding is used to create an opinion, a trend, or even to orient consumers towards a certain intention.

Doing Forum Seeding usually has 2 purposes:
1. Bring information about new products to the community and get feedback. The message must be impressive, and attract the attention and curiosity of target customers.

2. Get more results on the search results page. Forum Seeding is about creating dialogue patterns that lead the story in a way that benefits the brand.

There are three main forms:

  • The article introduces and objectively evaluates the brand, products, and services
  • Short discussion about brands and products
  • Ask questions to learn about a need that leads to product use.

Seeding content needs to ensure objectivity, and follow trends and user search habits. Seeding, not spam. When sowing seeds, someone needs to take care of them.

You need to follow the topic closely, and answer all questions promptly. Do, write and discuss with all your enthusiasm. Seeding is becoming a trend used by many businesses. Simply because people increasingly do not believe in advertising, but often consult other people.

There is a saying that goes, “Whatever is not right will always be right. The first time no one believes, the second time still no one believes, but the third time someone will believe.

6 steps to building links from forums

Step 1: Find forums about your field of SEO, with the larger the homepage Pagerank, the better and the more potential customers will be more effective.

Step 2: Register an account with your logo and brand name. Most forums require you to open your mailbox to verify your email address.

Step 3: Sign in, install homepage, and signature.

Step 4: Create a new topic: use questions to encourage members to participate, or share an experience or trick that many people want to know.

Each forum has different category categories, you should choose the items related to your field only.

Although the link already appears in the signature, you should include the link in the body of the article. Besides, the article needs to have images to increase the level of attraction to users and to Google.

Step 5: Answering other people’s topics will help your image and name be promoted to many people in the community, and get more backlinks and traffic to the website. The higher the quality of your answer,
the higher your reputation.

Step 6: If your topic has been pushed off the homepage, use another account or ask someone to reply. When answered, the topic will be returned to the homepage.

The longer the article stands on the homepage, the more people answer it, the greater its authority, the higher its ranking on Google. You will get more customers from Google to your articles and from forum posts about the main website.

Practice forum link building

Find 10 forums with a large target audience, sign up for an account and post your first post. You can also find related articles that appear on the homepage, view previous conversations, submit comments
on the topic.

The first step is to appear and appear regularly. Next, you share more values ​​with members.

5 Steps to Building Links from Youtube

YouTube is both a social network and the second most used search engine in the world after Google.

By pulling links from YouTube to your website, you will help increase your authority and coverage, and most importantly, you will get a large amount of traffic that can generate orders and sales right away.

Step 1: Create a video channel related to the website topic, write a description and put a link to the website.

Step 2: Post the video on your channel, put the link in the video description, and optimize for the video to have many views.

Step 3: Create a playlist in the channel, write a description and insert a website link.

Step 4: Find related videos on YouTube, and comment on videos to increase links pointing to your video channel. In this step, you comment with the channel name. Each comment will have a link placed on the channel name and pointing to your channel.

Step 5: Put the website link in the comments, a clever step to avoid being marked as spam by YouTube. Although links from YouTube are nofollow, they will help drive traffic and increase your site coverage.

7 Steps to SEO with Pinterest

The robots regularly find and index content from Pinterest because the content on this website is constantly updated. This is your chance to get ahead of your competitors on Google.

Each pinned (pinned) image on Pinterest allows you to place a link back to the site. This link has a very high value both in terms of backlinks and traffic.

Pinterest is a social networking site specializing in photo sharing. Take advantage of this feature to build your brand image.

Here are 7 steps to using Pinterest for website SEO

Step 1: Create an account with a brand or keyword username.

For example, my Pinterest channel is Pinterest.com/dazaidigital

Note: Username has a maximum length of 15 characters, if it contains keywords, it will be beneficial for SEO.

Step 2: Optimize your profile

Pinterest gives you 200 characters to type in to introduce yourself. This is where you can put important keywords. Use it wisely and scientifically. Besides, you should verify the website address, helping the website to be widely promoted on Pinterest.

Step 3: Create boards (boards) used to pin images on which Boards are used to arrange and classify images. For each product type, you can create a board.

The board name should contain the keyword, as it will appear both in the title and in the address of the page about the board. The board description should contain keywords and include a link to the product introduction page.

Board address: www.pinterest.com/usename/board-name.

Example: www.pinterest.com/dazaidigital/seo-service

Step 4: Pin the photo to the board

Every day, you share (pin) unique images to the respective boards. You can get pictures from a website (Add from a Website) or upload pictures from a computer (Upload a Pin).

  • Put a link on an image of the site you are doing SEO for.
  • The image description contains keywords and contains a link to the homepage or product page.

Step 5: Place the “Pin it” button in all articles on the website.

This feature allows your website visitors to pin the images on your website to their Pinterest, and will also have a link to the photo back to your website.

Step 6: Connect Pinterest to Facebook and Twitter to help your images go viral. Your activities on Pinterest will be posted on Facebook and Twitter.

To make the connection, click on the account name in the upper right corner of the screen, select Settings, scroll down to the SOCIAL NETWORKS section and follow the instructions.

Step 7: Find and Follow others. Then boost your presence by Like and Comment the images that appear on your homepage.

Besides personal accounts, Pinterest also does not forget to support business accounts. You can create a new business account ( pinterest.com/business/create ) or convert a personal account to a business ( pinterest.com/business/convert ).

Without a doubt, Pinterest has become the best photo-sharing social network with unique features such as product hanging, direct links to sales websites, etc.

Join this community, and share ideas, and unique content to inspire people. You should also integrate Pinterest into your website to make it easier to pin images from your website.

Link Building Models

Link building is very important in SEO. The more links your website has, the higher the quality of the links, the higher the authority and rankings of the website and of the website as a whole will increase.

Each keyword is like a match, you must have the right strategy to overcome the competition. Link building requires creativity, not a rigid model. You need to apply the principle: the more natural the link, the better

Google is treating two-way links as link exchanges and their value is very low. If you connect many websites into the system, the links should exist in a one-way form for the best.

In addition, the links need to create value, which is the visitor to the landing page. Here are two commonly used website link-building models:

1. Link wheel (link wheel):

In the middle is your main website, surrounded by satellite websites or social networks to create wheel links.

What is a link wheel?
What is a link wheel?

The links are 1-way. Satellites are usually built with free web 2.0 (blogs, social networks) and are easy to get high rankings on Google.

They are responsible for transmitting value and traffic to the main website. Links from satellites are created by you, so they are long-lived.

The downside of this model is that Google easily discovers websites in the same system. If a website is penalized or Google detects that the satellites are set up just to get links, it can reduce the authority and ranking of the main website.

2. Link Pyramid (link tower)

Link Pyramid (link tower)
Link Pyramid (link tower)

This is how to build a link system in many layers, usually divided into 3 to 4 floors: Floor 1: Main website. Floor 2: Satellite websites, Blogs, and social networks. Floor 3: Forums, classifieds, contacts, link exchange. The advantage of this model is that the links pointing to the main website are of high value. The poor-quality links are placed on the outer layer so as not to affect the main website’s reputation.

Tips: The above two models are for reference only. In fact, you should not depend on any model, but be creative to suit the actual situation, as well as respond to the adjustments of Google’s ranking algorithm.

Disavow Link – Disavow Link Tool

There are many types of links, there are good links and bad links. Just like in real life, it’s hard to live up to expectations that everyone will speak well of you.

However, if there are too many bad words about you, it is a big problem. On the Internet, you can’t control who links to you.

A website that has too many low-quality links pointing to that site will lose credibility and reduce search rankings.

Google has released the feature many SEOers have been waiting for: Disavow Links (disavow links in Webmaster Tools, at https://search.google.com/search-console/disavow-links)

You just need to select one of the verified websites on Webmaster Tools, then import the file containing the list of links or domains that you do not want to receive links.

Choose you to play. If you want to be reputable, play with reputable people.

For link building work to really work

Link building is a long journey, always fraught with risks and complications. Google constantly has updates to optimize the algorithms to return the best and most relevant results for users.

Know that the more links you have, the more valuable your site will be. But excessive link building can be effective immediately but will lose value at any time.

Link building is the process of building your online reputation and brand. Each link must be a chain that conveys value to the user.

When placed in reputable places, the link will have high value, last for a long time, and get more quality customers.

Remember: What is easy to get is easy to lose and the value is very low.

Stay away from cheap, automated link building tools because they are easy to get caught by Google and get penalized every day.

Links that generate new traffic are really valuable. Google is monitoring the links to see if they generate traffic to the landing page. Links that no one clicks have very low value. Too many such links will cause the landing page to lose credibility.

You can use the Google Analytics tool to see what websites your customers are coming from and specifically from which web pages on that website.

In addition, you need to periodically check the internal links on your website for any links that point to content that does not exist, robots are not allowed to read, etc.

You can use the Google Webmaster Tool to see the message that the article does not exist and have the plan to handle it in a timely manner.

For a sustainable, effective, and long-term link building strategy, focus on sharing value and providing solutions for customers.

A link is a bridge that connects your target customers to your website. Only links that bring benefits to customers are truly valuable and long-lasting.

GET STARTED WITH SHARING VALUE WITH MANY PEOPLE!